hairoyal^® Company History

The search for perfect hair began in the year 2000...

Since the turn of the millennium we have been searching for a hair extension that not only looks great but also meets the highest quality standards. At that time the market’s offerings were very disappointing: the hair was either of poor quality, became straw-like after a short time or the attachment methods were still underdeveloped. We repeatedly tested new products, ordered hair from all over the world and tried various techniques. But the perfect system was simply not easy to find.

For people with particularly fine and sensitive hair it was a real challenge at that time to discover a high-quality and gentle solution for hair thickening. This experience drove us to create a brand that offers exactly that: excellent quality and maximum care for your own hair.

The wholesale and retail business Hairoyal^® was founded in 2004 in Dresden – born out of the desire to find a reliable source for high-quality natural hair.

By chance an Italian supplier caught our attention whose keratin-bonded Remy extensions finally fulfilled the desire for full, beautiful hair. The idea quickly emerged to bring this high-quality product to the German market – initially online and later at the company’s current location at Schlesischer Platz 2 in Dresden.

But the next challenge soon arose: customers wanted their newly acquired hair to be professionally applied. In 2006 we opened our hair salon, a master and training establishment specializing in hair extensions and thickening, at Louisenstraße 48 in Dresden-Neustadt.

In 2008, we launched a training program that introduced interested people from around the world to various techniques, both locally and at events and salons across Germany. To this day, our seminars produce enthusiastic and successful graduates.

In 2009, we welcomed our 10th employee to the team.

In 2010, we expanded the product range with products from SHE Hairextensions, a company specializing in Indian real hair.

To meet the wishes of our customers, the in-house brand HAIROYAL^® BASIS LINE was launched in 2012. Since then, all available techniques – including bonding, microring, tape, weft, glue, sewing, weaving, bulk, knot, braiding, and clip-in extensions – as well as the matching accessories are available in the highest quality at fair prices.

In 2014, the range was expanded to include professional eyelash extensions and thickening, including accessories, tools, and professional seminars. LASHROYAL^© was born.

In 2016, a new era began with the HAIROYAL^® LUXURY LINE – an exclusive collection of first-class Russian-origin hair. After intensive sample testing and stress tests, we found the world’s best available quality of raw hair as a base for the finest extensions.

In 2018, high-quality accessories and hair jewelry from the HAIROYAL^® NATURAL LINE were added to further round out the product range. Only the finest materials, such as mulberry silk and bio-cellulose, were used, sustainably and handcrafted.

The search for a highly effective care series specifically designed for wigs led to the introduction of YOGI CARE in 2020 – a product line whose ingredients optimally protect and care for the hair.

Since 2024, the color palette has expanded to over 150 shades, six hair lengths, various hair structures, origins, and bundles. Additionally, more innovative and invisible attachment methods, such as the ultra-fine Genius Wefts, and even more efficient removers are now offered. Custom-made products and many other innovations are also a firm part of our portfolio.

Today, Hairoyal^® has more than 310,000 satisfied customers in over 25 countries.

For over 20 years, we have continuously worked on improvements – with new developments added every week. Currently, we can offer you more than 2,500 different products. Personal and individual consultation is always our top priority. The experienced professional team at Hairoyal® finds the right solution for each customer and offers reliable service with fast delivery.

This success is only possible thanks to the loyalty and trust of our dear customers – a huge THANK YOU!